 According to a study by Words rated, it's not just young adults. It is a fast-growing category of the books sold every year. Interestingly, at least to me, 78% of buyers are not younger than 18, but rather between 30 and 44 years old. Oh, and one other fact I find encouraging, the vast majority buy fiction. Of course, Harry Potter books rank highest, and Lord of the Rings is right up there too.
I'd like to share my thoughts on what's going on here. First, I wonder just how many young adults (13–18 years old) go into bookstores and pick out their own books? Unless they have a store on the corner that also sells coffee and has a place for teens to hang out together, I doubt it. While some stores have that, how many are teen friendly? Such young adults would also have to be avid readers who can finish off school reading assignments with ease and have time for their own choices. Second, if a lot of young readers choose ebooks, is that because they can buy them from home easily and they are less expensive? Possibly. Third, if most buyers are over 18, are they parents, librarians, or teachers, or all the rest of us who enjoy a bit of adventure, intrigue, mystery and romance? I suspect that they are adults of all ages who like a bit of escapism, but don't need to be slapped in the face with the deeper darker issues. They are looking for entertainment. If that's you, what are you waiting for? Don't miss my two Netah books about people who can shift into animals. Also, if you got this far, join the poll I'm taking. If you read young adult books, how old are you? Please answer in the comments below.
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